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  • SWP November Luncheon

SWP November Luncheon

  • 14 Nov 2018
  • 11:30 AM - 1:30 PM
  • Lakewood Country Club
  • 39


  • Members may attend a luncheon at a discounted rate. For multiple member registrations, please register individually. As a member, you may bring guests at the Guest Registration rate.

Registration is closed


“Competitive Advantage”

With Guest Speaker, Shane McMurray, Founder of The Wedding Report, Inc.

Competitive Advantage is about creating a business where you are not killing yourself day in and day out to make a profit. It's about creating a business that is sustainable today and beyond. It’s about creating a business that supports your lifestyle and what you dreamed it to be. In this event, I will share with you my thoughts on Competitive Advantage. I'll teach you a systematic approach to finding opportunities and help you implement them so that you can start making more profit today.


Shane McMurray –
Founder of The Wedding Report, Inc.

Shane McMurray is the Founder of The Wedding Report, Inc. He holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20 plus years' experience working with information and data. 

He helped build one of the first systems allowing doctors to exchange information across health plans. He helped build a large enterprise system for program management connecting cost, schedule and risk data and is an Inventor on a patent for a subset of that work. He created a paper company with his wife in 2001 which evolved into The Wedding Report in 2005 and has collected over 500,000 survey samples since that time. 

His research has been mentioned in the Wall Street Journal, New York Times, Forbes, and hundreds of other publications, magazines, books, and news articles worldwide. He has provided direct insight to eHarmony, Martha Stewart, Conde Nast, Blue Nile, Swarovski, and many other companies. A subset of his research is available in ProQuest and Ebscohost for universities, libraries, and schools to use.


Donations Being Accepted for
The Wedding Wish:

The Wedding Wish was established by the 2018 SWP Board of Directors. The mission of The Wedding Wish is for SWP to come together as one team for the sole purpose of granting a couple in need the dream wedding that can not obtain through unforeseen and uncontrolled circumstances.  

For a full list of items requested or to make a donation, please visit our Giving Back page.



Ambiance Entertainment

Harry Photo

Texas Photobooth Company

DFW Linen Service



Wednesday, November 14th
11:30 AM - 1:30 PM



Lakewood Country Club

6430 Gaston Avenue 

Dallas, TX 75214

         [Click for Map]        



Self parking

The mission of Society of Wedding Professionals, Inc is to be a cultivated association that supports and fosters professionalism through networking for the welfare and betterment of the wedding and overall event industry.1616

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