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Jen Trotter, the 'Queen of Bridal Beauty' in Dallas/Fort Worth, is the owner of Lip Service Makeup, winners of 5 AACWP Vendi Awards,now in the Hall of Fame. With a 30-year career beautifying thousands of brides, Jen’s work has been featured in major magazines,commercials for brands like Tostitos, and shows on multiple TV shows, including Love is Blind on Netflix and Dateline NBC. Her background includes corporate training, PR, and 10 years as the Director of Make a Wish in Fort Worth, and she's currently serving as the National Director of Membership Retention for WIPA. As an experienced and sought after speaker at Wedding MBA, CaterSource, and various podcasts,Jen blends her wedding expertise with business insights, teaching communication strategies to reduce chaos and conflict so businessowners can enjoy long-term success and sustainability.