"You Don't Have to be Gay to Sell to Gay Couples!"
In this seminar, Mark will draw a distinction between "marketing" to the LGBT community overall and "selling" your product/service to those distinct, same-sex couples who are planning a wedding.
Many of the “gay wedding” seminars out there today spend a majority of their broad message on who gay people are, where they come from, etc. While it is important to have a basic understanding of the LGBT community as a whole, grouping the LGBT community into a single market for building a marketing plan is unrealistic and ultimately unprofitable.
Upon closer examination, you’ll discover that there are no fewer than four sub-cultures under the Rainbow Flag and each have their own point of view, cultural preferences and style. These are the Points of View (POVs) of LGBT market segments that Mark will identify, explain, and relate to “closing” the sale.
Just like any heterosexual couple, gay couples have different personalities, perspectives, and visions...and they want to hire professionals who can help translate these ideas into reality!
In Mark's words, "This is an opportunity to be inspired, be creative, and think outside the box!"